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Jeff Ruffolo
  • Kalispell, MT
  • United States
  • Global PR/Marketing
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Job Niche Focus or Specialty or Expertise
Global PR/Marketing
Currrent Job Title
Senior Expert
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Jeff Ruffolo
E-Mail: Mobile: +86 1350 244 2900

Senior Expert - China Southern Airlines
Responsible for the international marketing of China’s largest airline for more than 15 years, generating millions of dollars in revenue through aggressive marketing programs. Sole C-level foreigner responsible for department performance, including P & L, staff hiring and training, and managing annual budgets. International spokesperson for China Southern to worldwide media including international aviation conferences in Madrid, Athens, Hong Kong, Shanghai and Los Angeles.

Senior Advisor - 2013 Asian Youth Games Organizing Committee
Key international expert/advisor responsible for global marketing. Sole C-level foreigner with access to key stakeholders including the Olympic Council of Asia and the International Olympic Committee. Generating worldwide press coverage using self-created e-mail database of more than 56,000 media worldwide. Created training manuals for in-house marketing staff and conducted seminars for Games preparation.

Senior Manager - Qatar Local Organizing Committee (QLOC)
2011 AFC Asian Cup
Senior executive representing the QLOC to the world media for Games management. Managed the 2,500 media in attendance as well as wrote and distributed news releases and press materials (including Arabic translation).

Chief Communications Officer - The 16th Asian Games
Provided strategic leadership in crafting and executing the global marketing of this event spanning 42 regions and nations. Senior foreign advisor to the Chinese Organizing Committee. Sold multi-million dollar corporate sponsorships while providing strategic planning to the Olympic Council of Asia key stakeholders, corporate sponsors and commercial vendors.

Chief Communications Officer
Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG)
Key leader responsible for crafting the worldwide publicity and marketing of the Games of the XXIX Olympiad in Beijing, China. Sole American/foreigner on the senior Chinese Olympic staff. Authored speeches for leaders of the Chinese Communist Party. Strategic planner for the entry of the Olympic Torch into Tiananmen Square and for the Opening Ceremonies. International English TV spokesman for the Chinese Organizers to the world media. Worked consistently with key worldwide stakeholders including NOCs and the IOC. Key advisor to BOCOG Sports, International Relations, Environment and Transport Departments. Wrote all English news releases, policy papers and speeches for the Chinese leaders directed to the senior levels of the IOC. English-language editor of the Beijing 2008 Monthly Magazine.

President - Travel Tourism Marketing Association
Los Angeles
President of 501(c) non-profit travel/tourism marketing organization that promotes Southern California as a major global leisure destination with members including every major tourism
destination. Responsible for all organizational fundraising and membership renewal. TTMA leader representing Southern California to Sacramento/State legislators; lobbyist for increased marketing and advertising funds to promote Southern California on a national and global level. Directed the Board of Directors of more than 12 members.

Summer Olympic Games Radio Announcer - Westwood One Radio Network
Washington D.C.
On-air sportscaster of beach volleyball, volleyball, tennis, boxing and track and field events at the 1996 Atlanta, 2000 Sydney and 2004 Athens Summer Olympic Games on America’s largest radio network with more than 5,000 affiliates.

“Model Worker” by the Chinese Central Government for 2008 Beijing Summer Olympic Games Douglas Boyden Media Recognition Award - USA Volleyball
Marketing Award of Excellence - 11th Aerospace Awards, Singapore

Bachelor of Arts - Journalism, Brigham Young University
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Comment Wall (1 comment)

At 9:44am on January 23, 2014, Frank kwabena said…

Good Day,

How is everything with you, I picked interest on you after going through your short profile and deemed it necessary to write you immediately. I have something very vital to disclose to you, but I found it difficult to express myself here, since it's a public site.Could you please get back to me on:( ) for the full details.

Have a nice day

Thanks God bless.


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